EVALUATION QUESTION 2: How effective is the combination of you main product and the 2 ancillary texts?

To answer this particular evaluation question me and Chris joined forces once again so that we could both input our own ideas. Personally I felt this was the hardest of all the evaluation questions due to the wide range of terminology I knew we had to include even though basically I just had to describe the similarities between each of the texts shown in the screen shot below. Due to both me and Chris being far from photogenic I have also included a script of what we are saying in the video to rectify any mistakes we made in the short clip. I have also summed up our main points in the bullet points below the video to make it easier for anyone who does not wish to watch the video. As you can see from the three image, there are similarities between all of them, especially the digipack and poster which is a common feature for existing products as it is easier to match these two than it is too match the music video.

THIS IS A COPY OF THE SCRIPT ME AND CHRIS USED TO ANSWER OUR EVALUATION QUESTION. BEFORE WRITING THIS SCRIPT, ME AND CHRIS SAT TOGETHER AND BEGAN DRAWING UP IDEAS ABOUT HOW WE SHOULD ANSWER IT AND WHAT OUR ANSWER SHOULD INCLUDE

MEDIA EVALUATION QUESTION 2

KEY POINTS FROM EVALUATION QUESTION 2

A logo makes your band look more professional to the consumer because it shows that they are related to a record label and therefore have some kind of influence.

According to Al Ries:
“Logos should be designed to fit the eyes. Both eyes. For maximum visual impact, a logotype should have the same shape as a windshield of an automobile”

A good brand, something which is defined as a ‘name, term, sign, symbol or design, or a combination of them intended to identify the goods and srvices of one seller or group of sellers and to differentiate from those of other sellers’ delivers the message/genre/ideology/subculture in a clear manner as well as confirming a band/artist credibility which is a major necessity for major stars especially ones who are trying to create a star image/name for themselves in the music industry.

Our marketing strategy is key to helping The Fray create their own star image as we have used three different media forms to advertise one particular song. We have used the music video as a way of advertising the song and then used the poster and digipack as a way of selling it although the poster is more aimed at the digital downloading age because this is what is popular with much of our target audience.

We made specific creative decisions to link our ideas together, focusing on colour representation and positioning so that each of the media forms flowed and they were suitable to the target audience. The creative decisions are explored more deeply in the video.

The creation of our basic logo was essential as it created cross media convergence and allowed similarities to form which the target audience would be aware of. Our logo, formed from a simple choice of font, is used on both the poster and the digipack although we made the poster more eye-catching by choosing a more detailed font for the song name.